Just because you're talking, it doesn't mean your audience is listening. If you want to hit your target audience, you have to start by understanding them. 

On Sound Cloud: https://soundcloud.com/storymechanics/to-hit-your-target-ya-gotta-know-your-audience 

On Stitcher:https://www.stitcher.com/s?fid=329398&refid=stpr