Monday, December 17, 2018

Just because you're talking, it doesn't mean your audience is listening. If you want to hit your target audience, you have to start by understanding them. 

On Sound Cloud: https://soundcloud.com/storymechanics/to-hit-your-target-ya-gotta-know-your-audience 

On Stitcher:https://www.stitcher.com/s?fid=329398&refid=stpr 

Thursday, December 6, 2018

Do the origins of corporate culture have their roots in Camelot?
Listen in as The Story Mechanics deconstruct the story of Arthur and his Round Table: https://soundcloud.com/storymechanics/the-corporate-culture-ofcamelot 

But what does your audience want to hear? Creating engagement with your audience starts by understanding why they showed up in the first...