But what does your audience want to hear?

Creating engagement with your audience starts by understanding why they showed up in the first place: 

https://soundcloud.com/storymechanics/yeah-but-what-does-your-audience-want 

Always File a Flight Plan

Pilots don't take-off without filing a flight plan. It keeps everyone in the know and provides direction for the flight. Listen in as a VC advisor discusses why businesses also need to file a strategic marketing plan before they launch campaigns or products.

https://soundcloud.com/storymechanics/always-file-a-strategic-marketing-flight-plan

Media Coverage Counts So how do you grab the attention of your target media and engage them enough so they can't wait to tell your story? Hint: it's not with a press release.

Listen in as a media vet gives us the inside scoop on this week's edition of The Story Mechanics: https://soundcloud.com/storymechanics/lose-the-press-release-and-gain-a-headline

You can also find us on iTunes and Stitcher.

Just because you're talking, it doesn't mean your audience is listening. If you want to hit your target audience, you have to start by understanding them. 

On Sound Cloud: https://soundcloud.com/storymechanics/to-hit-your-target-ya-gotta-know-your-audience 

On Stitcher:https://www.stitcher.com/s?fid=329398&refid=stpr 

Do the origins of corporate culture have their roots in Camelot?

Listen in as The Story Mechanics deconstruct the story of Arthur and his Round Table: https://soundcloud.com/storymechanics/the-corporate-culture-ofcamelot 

They said WHAT??

Learn how to use story to control your narrative--before somebody else does:  https://soundcloud.com/storymechanics/reputation-management 

On Stitcher: https://www.stitcher.com/podcast/nora-barry/the-story-mechanics?refid=stpr 

Understanding Red Riding Hood Can Improve your Business Comms Skills

Using story strategically in the work place means the story needs to be grounded in a  strong message. Fairy tales such as Red Riding Hood offer a key lesson about consistent messaging. 

Tune in to learn more on this week's edition of The Story Mechanics:

On Stitcher:  https://www.stitcher.com/s?fid=329398&refid=stpr

On Sound Cloud: https://soundcloud.com/storymechanics