Always File a Flight Plan

Pilots don't take-off without filing a flight plan. It keeps everyone in the know and provides direction for the flight. Listen in as a VC advisor discusses why businesses also need to file a strategic marketing plan before they launch campaigns or products.

https://soundcloud.com/storymechanics/always-file-a-strategic-marketing-flight-plan

Media Coverage Counts So how do you grab the attention of your target media and engage them enough so they can't wait to tell your story? Hint: it's not with a press release.

Listen in as a media vet gives us the inside scoop on this week's edition of The Story Mechanics: https://soundcloud.com/storymechanics/lose-the-press-release-and-gain-a-headline

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